Apparel Sales To Lead Ecommerce Growth Through 2016 – Data

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eMarketer released a report today that I thought you’d find interesting.  Their main finding states that the apparel and accessories category (in the U.S.) is now “climbing faster than any other other ecommerce product segment.”  In fact, while ecommerce in general is expected to remain very strong this year, up 15% from 2011 (reaching $224.2 billion), apparel will outpace the market in 2012 by gaining 20% (reaching $41 billion).

And it’s not just 2012.  “The apparel ...

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22
MAR
199

Virtual Dressing Room

Augmented Reality Brand Engagements Continue To Yield Impressive Metrics

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About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”.  Running on Zynga’s network the ad unit saw the following metrics:

  • Average time spent – 76.1 seconds
  • Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%
Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better ...
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27
FEB
1

AR, Augmented Reality, Augmented Reality Data

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Branded Augmented Reality Campaigns Provide High Engagement Metrics

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The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network.   It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here.   Today, I just wanted to share some of the data being released:

The average time spent with the Anthem Blue Cross ad is 76.1 seconds, ...

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27
JAN
0

Analytics, AR, Augmented Reality, Augmented Reality Game

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A List – Augmented Reality And Venture Capital Funding

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Note: We will continue to update this page in the coming months. For now, you can view the following links to keep up to date on latest Augmented Reality and Virtual Reality startup investment and venture capital funding:

  • Investment in AR/VR Startups Hit All-Time High (CB Insights) (Link)
  • The Most Active Investors in Augmented/Virtual Reality And Their Companies in One Infographic (CB Insights) (Link)

Investment in augmented reality development is one key to our industry’s success. ...

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24
JAN
212

AR, Augmented Reality

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Augmented Reality “3D Virtual Fitting Rooms” — The Good & The Bad

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Have you seen the coverage of these  “3D Virtual Fitting Rooms”?  Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”).  Because of these articles, I’ve been asked by a few people for my thoughts on these 3D Virtual Fitting Rooms, hence the ...

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8
DEC
1

AR, Augmented Reality, Kinect, Retail, Virtual Dressing Room

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