This year we’ve seen some pretty cool “out of home” branded augmented reality executions.  Below are videos from Disney, National Geographic and Lynx showcasing their work.  As you’ll see, they are pretty similar in concept, and yet subtly different in execution.

It’s always fun to watch people’s reactions in these videos. Part amazement, part wonder and part pure joy.  I like all three executions, but personally, the National Geographic’s one is my favorite.  Admittedly, I’m a bit of a nerd ...

Hey Folks! Our newest augmented reality brand engagement is live, and you can check it out here. Unfortunately, we’re not cleared to discuss any of the details around the execution (in this blog) so this is going to be the extent of this post. But, you’re a smart crowd, so I’m pretty sure you’ll be able to figure it out once you click on the link above…

Note:  The engagement actually launches as a pop-up off the site, ...

In the past we’ve addressed some of the technical limitations that we see with the mobile augmented reality space in general. In this post, I want to get very specific and address why we don’t currently develop our ecommerce augmented reality software for the mobile market (as we get this question a fair amount). For those of you that are unfamiliar with our software, The Webcam Social Shopper, I’ve embedded an introductory video below.