Zugara Augmented Reality & Natural User Interface Blog

For Startups In Emerging Fields, Patents Are Critical

Posted by: Zugara

The following originally ran as a PandoDaily op-ed on 10/12. You can click here to see the original.

Debate continues as to whether startups should invest resources into patent filings or use those resources for critical items such as product development. This debates changes, however, when differentiating between startups in existing fields — such as social media — and those in emerging fields — such as augmented reality. Based on my own experience, if a ...

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16
OCT

102

AR, Augmented Reality, Augmented Reality Patent, Zugara OpEd

Augmented Reality Patent, Virtual Dressing Room Patent

Key Augmented Reality & Retail Patent Issued To Zugara

Posted by: Zugara

Patent Relates To The “Virtual Dressing Room” Of Today & Tomorrow

Los Angeles – September 25 – We’re pleased to announce that the United States Patent and Trademark Office has granted Zugara a patent on our augmented reality social commerce platform, The Webcam Social Shopper (WSS). “Today we were issued our first patent, and for the future of retail, it’s an important one” said Matt Szymczyk, CEO of Zugara.

The ...

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25
SEP

0

AR, Augmented Reality, Augmented Reality Patent, Virtual Dressing Room Patent, Zugara News

Augmented Reality Patent, Virtual Dressing Room Patent

Shoppers Spending 9 Minutes Per Session With Our Augmented Reality E-Commerce Software

Posted by: Zugara

One question we get fairly frequently in new business meetings these days is: “How much time are shoppers spending engaged with The Webcam Social Shopper?” It’s not a suprising question. “Time Spent” is a key performance indicator for most brands, let alone e-commerce ones.

Well, we wanted to share that data with you too, so here it is: 8 minutes and 48 seconds. That is, the average Webcam Social Shopper (WSS) session is nearly ...

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21
AUG

259

Analytics, Augmented Reality, Virtual Dressing Room, Webcam Social Shopper for Web

Augmented Reality Statistics, Webcam Social Shopper

The World’s 1st Augmented Reality Ecommerce Platform Module Launches On PrestaShop

Posted by: Zugara

Easy To Integrate And Affordable For Retailers Of All Sizes, Over 140 Retailers Have Already Downloaded The Module

Contact: Press (at) Zugara (dot) com

Los Angeles – July 10, 2012 – Zugara’s award winning online merchandising software, The Webcam Social Shopper (WSS), is now available as an official module for PrestaShop’s apparel merchants worldwide. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and ...

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10
JUL

597

AR, Augmented Reality, Virtual Dressing Room, Webcam Social Shopper for Web, Zugara News

PrestaShop, Virtual Dressing Room, Webcam Social Shopper Module for PrestaShop

Integrating The Webcam Social Shopper Into Your Product Category Pages

Posted by: Zugara

This will be a quick post, as we just wanted to share a creative way that one of our clients chose to integrate our augmented reality ecommerce software, The Webcam Social Shopper (WSS).

Typically, WSS is integrated into a retailer’s product detail pages, but as you can see below LazyLazy has also decided to give shoppers access to WSS at the category level as well (you can access it by clicking on the image of the ...

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20
JUN

3

AR, Virtual Dressing Room, Webcam Social Shopper for Web

Online Virtual Dressing Room, Virtual Dressing Room Ecommerce, Webcam Social Shopper

A Young Fashion Blogger Takes Our AR Ecommerce Software For A Test Drive

Posted by: Zugara

Last week, we shared a video that contained candid reactions of young women using our online augmented reality merchandising software, the Webcam Social Shopper (WSS). Today, we’re going to share another candid reaction to our product, this time in the form of a blog post.

A young Danish blogger shopping on LazyLazy gave WSS a try. If you want to read the whole post, you can read it here. If you don’t ...

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4
JUN

219

AR, Augmented Reality, Virtual Dressing Room, Webcam Social Shopper for Web

Virtual Dressing Room Photo, Webcam Social Shopper Results

Barbie’s Augmented Reality Dream Closet – The Data

Posted by: Zugara

Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):

As you ...

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29
MAY

1

Analytics, AR, Augmented Reality, Event Marketing, Experiential Marketing, Virtual Dressing Room, Webcam Social Shopper for Web, WSS For Kiosks, Zugara News

Augmented Reality Data, Barbie Augmented Reality, Virtual Dressing Room, Webcam Social Shopper

Augmented Reality & Retail – Don’t Believe The Hype (Presentation)

Posted by: Zugara

For those of you that weren’t able to make it the Augmented Reality Event, we wanted to share Matt’s presentation from yesterday (5/8). Titled “The Augmented Reality Retail Hype Cycle 2012”, Matt discussed the market viability and realities of several AR retail triggers within today’s marketplace (not 5 years from now), including: smart-phones, in-store kiosks (OOH), tablets, web and the digital living room.

We’d love to hear your thoughts and questions in the comments below. ...

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9
MAY

366

Augmented Reality, Augmented Reality Research, Virtual Dressing Room, Zugara News, Zugara Thinking

Augmented Reality Hype Cycle, Augmented Reality Retail Data, Augmented Reality Retail Research, Augmented Reality Retail Stats, Zugara Augmented Reality Presentation

Amazing Tupac Hologram at Coachella Music Festival

Posted by: Zugara

There’s debate as to whether holograms are technically augmented reality but either way, the advances with hologram technology are simply amazing. Japanese virtual star, Hatsune Miku, has been selling out real concerts and you can view that embedded video below. But, even more impressive (and albeit a tad creepy) was the recent hologram of Tupac performing with Dr. Dre at the Coachella Music Festival. You can view that video here or ...

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16
APR

290

AR

Two Reasons We’re Not On The HTML5 Bandwagon

Posted by: Zugara

Much is written about HTML5 being the savior of interactive production. And one day, it may be. But the fact is that that day is not today.

To be clear, we don’t have any loyalties or ties when it comes to the technology we use – we’re not tied to any proprietary platform or the like. Our goal as an augmented reality software developer is simple: Build an amazing, easy to use experience for both our ...

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29
MAR

226

Zugara Thinking