Just a quick post to point you in the direction of the latest retailer to integrate our virtual dressing room software, The Webcam Social Shopper (WSS). Malaysian based Zawara just redesigned their entire site, and took that opportunity to integrate WSS into their product detail pages. If you want to see it in action, please click here.
Last week we wrote about two unique retailer integrations of our virtual dressing room software, The Webcam Social Shopper (WSS). Well, this week brings another “first” with the launch of Lookz.ru, a Russian fashion start-up.
So, what’s unique about Lookz.ru’s WSS integration? As shoppers browse the site, they can save items (via a link right below the “add to cart” button) that they’re interested in off to the side, in one convenient place — similar ...
Continue Reading →Patent Relates To The “Virtual Dressing Room” Of Today & Tomorrow
Los Angeles – September 25 – We’re pleased to announce that the United States Patent and Trademark Office has granted Zugara a patent on our augmented reality social commerce platform, The Webcam Social Shopper (WSS). “Today we were issued our first patent, and for the future of retail, it’s an important one” said Matt Szymczyk, CEO of Zugara.
The ...
Continue Reading →Posted by: Zugara
Easy To Integrate And Affordable For Retailers Of All Sizes, Over 140 Retailers Have Already Downloaded The Module
Contact: Press (at) Zugara (dot) com
Los Angeles – July 10, 2012 – Zugara’s award winning online merchandising software, The Webcam Social Shopper (WSS), is now available as an official module for PrestaShop’s apparel merchants worldwide. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and ...
Continue Reading →Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):
As you ...
Continue Reading →For those of you that weren’t able to make it the Augmented Reality Event, we wanted to share Matt’s presentation from yesterday (5/8). Titled “The Augmented Reality Retail Hype Cycle 2012”, Matt discussed the market viability and realities of several AR retail triggers within today’s marketplace (not 5 years from now), including: smart-phones, in-store kiosks (OOH), tablets, web and the digital living room.
We’d love to hear your thoughts and questions in the comments below. ...
Continue Reading →The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie.
Partnering with Mattel, AttentionUSA and several other amazing companies we let fans of all ages step inside Barbie’s Dream Closet and actually see what they would look like in some of her most famous outfits. It was just over a week ago that the Dream Closet came to life as both a New ...
Continue Reading →You gotta love it when you’re “randomly” checking out a video on CNN (because it’s titled “Augmented Reality Revamps Online Sales”) and you stumble upon the fact that a demo of your product is heavily featured. Of course, it would have been nice to have actually been credited for our work… All in all, it’s still an exciting day for us. If you’re interested, the video is below (the section featuring the Webcam Social Shopper ...
Continue Reading →Posted by: Zugara
Typically, we don’t use this blog as a vehicle to promote media coverage of our company or our software. This post will be an exception to the rule though because there’s a rather solid piece of qualitative data nestled in the article below. And, as you hopefully know, it’s our goal to share as much data (from our augmented reality work) as we can with you.
In a NY Times article covering some of the ways the fashion ...
Continue Reading →As we noted last week, we’re going to work to share as much data as we can from retailers that license our ecommerce augmented reality software, the Webcam Social Shopper (WSS).
Today we’re only sharing one stat, but it’s pretty compelling one (we think): Banana Flame has seen conversions on the “add to cart” button skyrocket from 1.16% to 5.38% since our Webcam Social Shopper was integrated. That means roughly five times as many ...
Continue Reading →