Visualize The Smartphone App Hype

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Smartphone apps – particularly for Android and iPhone – are the darlings of agency and marketer’s interactive marketing initiatives.  I won’t go into a long list of why developing only for the Android and iPhone platforms is limiting the reach of your mobile initiative and will just let the graphic below speak for itself. By eyeballing the graphic, Android and iPhone subscribers equate to about 30 million U.S. mobile users. That’s leaving behind 262.8 million U.S. mobile ...

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What Can Marketers Expect at CES 2011?

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I recently created an op-ed for Adage called CES 2011: Welcome To The Year of Tablets and Digital Living Rooms which you can view here.  This is a preview of what to expect at CES and how marketers might be able to leverage certain technologies unveiled at the annual electronics show.  You can also read on below…

CES (Consumer Electronics Show) 2011 is almost upon us and like all gadget-obsessed technorati, half the excitement of ...

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The New Zugara – Augmented Reality Software Developer

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Since we were founded in 2001, Zugara has always focused on emerging media and technology in the Interactive Marketing and Advertising industries.  Throughout those years, we continually developed initiatives and innovations in some of our core areas of expertise – social media, web, interactive video and mobile.  However, in 2008, it became apparent that the digital ecosystem was continuing to fragment and that it was getting increasingly difficult ...

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Dorito's Crash The Superbowl Contest – Crowdsourcing Done Right…

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Crowdsourcing has become a trend in advertising and marketing circles and we’ve voiced our thoughts on it before.  So it was great to finally see a crowdsourcing competition that actually had a prize comparable to the effort involved.   This is Dorito’s “Crash The Superbowl Effort” with 5 finalists competing for $5 million dollars.  You can view and vote for entries on the www.crashthesuperbowl.com site though be prepared for the early 2000’s ‘flash ...

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What's New in Mobile Marketing – 1/6/2010

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What's New in Interactive Video – 1/5/2010

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