3 Guides To The Growing List of Augmented Reality And Virtual Reality Companies

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With the growing list of Augmented Reality Companies and Virtual Reality Companies, 3 recent guides have tried to capture how quickly these Augmented Reality and Virtual Reality ecosystems are evolving. As investment into both AR and VR accelerates, recent Augmented Reality and Virtual Reality forecasts continue to show just how massive the AR, VR and Mixed Reality industries will be:

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IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific industries that will drive ...

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Apple CEO Favors Augmented Reality Over Virtual Reality

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both of these are ...

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Pokémon Go Players Want More Augmented Reality (SURVEY)

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Pokemon Go Augmented Reality

In a previous blog post, we looked at the different areas that contributed to the success of Pokémon Go including the Pokémon brand, geolocation and Augmented Reality. Now a recent survey by Vasona Networks shows that ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...

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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle

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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle

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Back in 2008, AR could do no wrong. There was unbelievable hype around the technology and a growing amount of interest from just about every brand, company, and investor. Fast-forward three years and by 2011, if you were an AR company, you might as well have worn a ...

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How Much Do Virtual Dressing Room 3D Models Cost?

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“How Much Do Virtual Dressing Room 3D Models Cost?” is a question we get asked about every day.  Since we have answered this question in detail more times than we’d like to count, we thought it best to create a graphic and breakdown of the variables that affect the cost of various 3D items for Virtual Dressing Room technology.

Virtual Dressing Room 3D Items Cost Continue Reading →

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Zugara Augmented Reality Presentation at AWE Asia

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AWE Asia

AWE has been the largest Augmented Reality and Virtual Reality conference since 2009.  AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015.  Zugara was among one of the select few U.S. based Augmented Reality companies invited to present ...

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Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

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Accenture Augmented Reality Retail Survey

Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF).

Along with the interesting Augmented Reality use case survey results (pictured above), ...

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CMO’s Select Augmented Reality As Future Trend For Marketing

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Future Trends Impacting Marketing By 2020 Survey

MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented Reality and Virtual Reality were selected by 26% of CMO’s ...

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