Posted by: Matthew Szymczyk
Last month, Crayola officially opened the Crayola Experience Theme Park in Orlando, Florida. The Crayola Experience features many new and exciting digital technologies geared towards children and creativity. The most exciting part though? Crayola debuted 3 different Augmented Reality-based experiences including a new 3D Virtual Dressing Room simulation.
The first AR experience, You Design, features Continue Reading →
With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel. Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.
Visitors to the MLB.com store at the All-Star Fan Fest in ...
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In Brazil, Museu do Futebol (Museum of Football) has deployed 2 Kinect-based installations for museum visitors to try on virtual football (soccer) jerseys. The virtual dressing room experience is part of an interactive Libertadores exhibition and allows visitors to virtually join iconic Brazilian football teams. The installations are cornerstones of the exhibition will be available with our WSS for Kiosks software throughout the year.
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Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms. This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions. CMO’s have also selected Augmented Reality as a future ...
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MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here. One of the areas of the study asked marketers to select future trends that would affect marketing by 2020. Augmented Reality and Virtual Reality were selected by 26% of CMO’s ...
Continue Reading →2014 was a banner year for Augmented Reality Retail. 2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.
2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...
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Zugara’s WSS For Kiosks virtual dressing room software was recently optimized with Kinect for Windows v2. Our first installation with Kinect v2 debuted with the Phillies Major League Baseball Team at Citizen’s Bank Stadium in Philadelphia. Working with ...
The upcoming Mercedes-Benz Fashion Week in Panama will be featuring Zugara’s Virtual Dressing Room platform, WSS for Kiosks. The Fashion Week event will run from Wednesday, October 29th through Friday, October 31st. Zugara’s reseller, JL Group, will have 2 booths at the Fashion Week event where attendees ...
This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR ...
Continue Reading →Posted by: Matthew Szymczyk
The Webcam Social Shopper for Web, or WSS for Web, has recently launched with 2 new exciting ecommerce integrations. Mahindra Retail’s Mom & Me in India and Roupas in Brazil are just a few of the latest retailers to launch WSS for Web on their ecommerce storefronts. WSS for Web is a flexible platform that allows you to add virtual dressing room functionality on your home page ...
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