Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms. This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions. CMO’s have also selected Augmented Reality as a future ...
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This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...
Continue Reading →A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping. Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants. 43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information ...
Continue Reading →MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device. Not surprising is that PC still leads the way for conversions at 3.15%. What is surprising is how low smartphone-based conversion rates continue to be. In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018. Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...
Continue Reading →Posted by: Matthew Szymczyk
eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate. Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales in ...
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