Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms. This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions. CMO’s have also selected Augmented Reality as a future ...
Continue Reading →
This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR ...
Continue Reading →Posted by: Matthew Szymczyk
eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate. Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales ...
Continue Reading →Posted by: Matthew Szymczyk
In a recent blog post, we provided information on how mobile payments were being used via Beacon with Virtual Dressing Rooms. Since that blog post, we received a few questions asking what is Beacon and how it compared to NFC. A recent blog post from Retail Customer Experience has a great infographic that helps explains the strengths and weakness of both NFC and Beacon.
The infographic was created by Continue Reading →
Posted by: Matthew Szymczyk
As mobile devices become more prevalent, so too is technology such as mobile payments. One such method for mobile payments is through Beacon from PayPal. Late last year, we partnered with PayPal at the LeWeb conference in Paris to show how Beacon would transform retail through a ‘hands-free’ shopping experience.
For the event, Zugara worked with PayPal to create a unique experience for attendees. We customized the WSS For Kiosks software to work on a local network with ...
Continue Reading →