Have you seen the coverage of these “3D Virtual Fitting Rooms”? Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”). Because of these articles, I’ve been asked by a few people for my thoughts on these 3D Virtual Fitting Rooms, hence the ...
We’d like to introduce you to the two newest online retailers to license and launch our ecommerce augmented reality software, The Webcam Social Shopper (WSS):
K-BEE LEOTARDS – A U.S. based retailer of girl’s gymnastics leotards. (Link)
LAZY LAZY – Based in Denmark, it’s an online shopping centre, where unique brand ...
Continue Reading →You gotta love it when you’re “randomly” checking out a video on CNN (because it’s titled “Augmented Reality Revamps Online Sales”) and you stumble upon the fact that a demo of your product is heavily featured. Of course, it would have been nice to have actually been credited for our work… All in all, it’s still an exciting day for us. If you’re interested, the video is below (the section featuring the Webcam Social Shopper ...
Continue Reading →When it comes to Cancer, the importance of regular self examinations cannot be overstated. But, what’s the right way to administer those exams? The fact is, most people don’t know how to properly examine themselves, and many are too embarrassed to ask…
So we teamed up with Saatchi & Saatchi Mexico to create a Breast Cancer Awareness application for Olay that utilizes an animated silhouette (and a motion capture interface) to educate women on the proper ...
Continue Reading →Are you familiar with SocialVibe? Odds are, you’ve seen their work. They power user-initiated brand engagements on some of the web’s most visited networks. Networks like Zynga Games and Pandora. If you’d like more information on SocialVibe, Fast Company ran a great piece on them the other week.
Recently, we partnered with SocialVibe and Deutsch to create the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It’s a fun, interactive Augmented Reality “Check-Up” that reminds people ...
Continue Reading →Since we launched the Webcam Social Shopper (WSS) on Banana Flame we’ve encountered the same question a few times: “Are people really using it?” I figured you might be interested in the answer to that question too, so I wanted to share with you the deck embedded below. It details shopper data around WSS usage, engagement, and ROI.
As you’ll see, yes, people are using augmented reality and they are deeply engaged with it when they ...
Continue Reading →Posted by: Zugara
The whole team here at Zugara is very excited to finally be able to tell you about an R&D project we partnered with Orange Silicon Valley on: “Project DocPAL”, an augmented reality telemedicine system that uses natural user interfaces, Interactive Voice Recording, and other innovative technologies to help improve the quality of doctor patient consultations (please see the video below).
One of the pieces of emerging technology that Project DocPAL utilizes is our proprietary ...
Continue Reading →Posted by: Zugara
Typically, we don’t use this blog as a vehicle to promote media coverage of our company or our software. This post will be an exception to the rule though because there’s a rather solid piece of qualitative data nestled in the article below. And, as you hopefully know, it’s our goal to share as much data (from our augmented reality work) as we can with you.
In a NY Times article covering some of the ways the fashion ...
Continue Reading →Recently, we partnered with Georgetown University to conduct usability testing on our Augmented Reality Ecommerce Software, The Webcam Social Shopper (WSS). I know data pertaining to Augmented Reality is hard to come by, and many of you are interested in it, so I wanted to share some of the results:
USER PROFILE:
KEY FINDING:
Augmented Reality has become a term now that’s an umbrella of sorts, covering everything from gestural interaction to projection mapping. AR has now gone beyond it’s literal definition of “animations in a live video feed”. When the animations occur outside of a video feed (or mobile device), is it not still augmenting one’s view of reality? Most projection mapping occurs under optimal circumstances (i.e. very dark areas so the projection can be seen) and is, at it’s ...
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