IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…
In regards to specific industries that will ...
Continue Reading →As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...
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At the recent Runway Reveal event, Delta Airlines used Augmented Reality to unveil their new uniforms. The latest Delta Airline’s uniforms were designed by Zac Posen and featured different collections including new uniforms for customer service agents, airline attendants, ramp agents, and more. The event was held at the ...
Continue Reading →Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.
While Virtual Reality is a more straight forward ecosystem and ...
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Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:
“There’s virtual reality and there’s augmented reality — both of these are ...
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In a previous blog post, we looked at the different areas that contributed to the success of Pokémon Go including the Pokémon brand, geolocation and Augmented Reality. Now a recent survey by Vasona Networks shows that ...
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We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers. For starters, if you’re not aware of Pokémon Go or why ...
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We’ve updated our website with a section featuring new Zugara computer vision and Augmented Reality engines. Our Technology page lists the latest engines we have available for Gesture Recognition, Facial Recognition and Mobile Augmented Reality and Geolocation functionality.
IVO GESTURE RECOGNITION ENGINE – ...
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Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by ...
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It’s official – Pokemon Go is a massive hit and driving Augmented Reality and Geolocation adoption. In less than a week, Pokemon Go has: