Posted by: Matthew Szymczyk
At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS). VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...
Continue Reading →Posted by: Matthew Szymczyk
As mobile devices become more prevalent, so too is technology such as mobile payments. One such method for mobile payments is through Beacon from PayPal. Late last year, we partnered with PayPal at the LeWeb conference in Paris to show how Beacon would transform retail through a ‘hands-free’ shopping experience.
For the event, Zugara worked with PayPal to create a unique experience for attendees. We customized the WSS For Kiosks software to work on a local network with ...
Continue Reading →Posted by: Matthew Szymczyk
Zugara’s 2014 started off with a bang with the recent debut of our new in-store virtual dressing room technology called Virtual Style Sense (VSS). Partnering with Samsung and Nordstrom, Zugara showcased VSS Virtual Dressing Room technology at the recent National Retail Federation conference in New York. In short, VSS was a huge hit both in the Samsung booth and with attending retailers. You can read more about the event through Samsung’s peress release Continue Reading →
Our virtual dressing platform, The Webcam Social Shopper, has recently been optimized for Kiosk and Kinect use. To see how “WSS For Kiosks” can be utilized for events and OOH use, please see the image below. This is an image of a WSS for Kiosks unit Virtuelle, our South African reseller, developed and deployed at SAFW. Features of the unit include a Kinect-based camera for gestural control and an additional ...
Continue Reading →Over the past few years, we’ve had an increasing amount of inquiries for a Kiosk version of our award-winning Webcam Social Shopper (WSS) software. Many brands and retailers have requested a version of our software optimized for use at events, OOH displays, conferences and more.
We’re pleased to announce that our WSS For Kiosks platform is now available for licensing. The WSS For Kiosks software uses Microsoft Kinect and our patented WSS ...
Continue Reading →Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):
As you ...
Continue Reading →The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie.
Partnering with Mattel, AttentionUSA and several other amazing companies we let fans of all ages step inside Barbie’s Dream Closet and actually see what they would look like in some of her most famous outfits. It was just over a week ago that the Dream Closet came to life as both a New ...
Continue Reading →This is an op-ed written by Matthew Szymczyk, CEO of Zugara, that was originally published in AdAge on February 28, 2011. The entire article can be found here. You can also read the full article below:
Augmented reality — that’s just one of the latest marketing catchphrases, right?
The traditional definition of augmented reality, or AR, refers to the overlay of digital information on a live video feed. If you’ve watched an NFL game on TV ...
Continue Reading →We recently launched our second and third Augmented Reality projects for Nestle and thought you might be interested in some of the details. This time we were tasked with concepting and developing two unique advergames for Juicy Juice. Like our first project (for Nesquik), Juicy Juice was interested in creating unique advergames that people can play within their webcams by utilizing their motion to play the game rather than traditional controllers (i.e. the mouse and/or ...
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