Come See Us At The Augmented World Expo

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If you’re interested in AR, you’ll want to register for AWE (Augmented World Expo) soon (register before April 9th to receive a $200 discount).  Like always, it looks like it’ll be a great event, and we’d love the chance to meet you (we’ll be presenting and exhibiting).

If you aren’t familiar with AWE, here’s a bit more information about the 2013 event, scheduled for June 4-5, 2013 in Santa Clara, California:

“Now in its 4th year, Augmented World Expo™ (formerly ...

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FEB
616

Augmented Reality, Virtual Dressing Room, Zugara News

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AR Used To Teach Proper Breast Cancer Exam Technique

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When it comes to Cancer, the importance of regular self examinations cannot be overstated. But, what’s the right way to administer those exams? The fact is, most people don’t know how to properly examine themselves, and many are too embarrassed to ask…

So we teamed up with Saatchi & Saatchi Mexico to create a Breast Cancer Awareness application for Olay that utilizes an animated silhouette (and a motion capture interface) to educate women on the proper ...

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14
NOV
228

AR, Augmented Reality

Augmented Reality For E-Commerce – Zugara’s ARE Presentation

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Earlier this week, our CEO Matt Szymczyk spoke on a panel at the Augmented Reality Event in Santa Clara.  The topic was “AR for E-Commerce”, and embedded below is his presentation.  In it, he discusses our history of innovation; webcam usage stats; the fact that our product The Webcam Social Shopper is completely ready for market; and, findings from our Usability Testing.

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20
MAY
202

AR, Augmented Reality, Augmented Reality Data

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Augmented Reality – What Marketer’s Need To Know

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This is an op-ed written by Matthew Szymczyk, CEO of Zugara, that was originally published in AdAge on February 28, 2011. The entire article can be found here.  You can also read the full article below:

Augmented reality — that’s just one of the latest marketing catchphrases, right?

The traditional definition of augmented reality, or AR, refers to the overlay of digital information on a live video feed. If you’ve watched an NFL game on TV ...

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MAR
269

AR, Augmented Reality, Event Marketing, Experiential Marketing, Zugara OpEd

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