This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR ...
Continue Reading →This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”.
A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining Traction.” Though AR and similar technologies such as Gestural Control are gaining traction with brands and customers, why has AR been unable to attract major investment capital to date?
Gartner’s Hype Cycle is one method to track emerging technologies and ...
Continue Reading →Posted by: Matthew Szymczyk
eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate. Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales ...
Continue Reading →Posted by: Matthew Szymczyk
Zugara recently gave a remote presentation for the Global AR Summit held in Shanghai, China this past May 15-May 16. As part of the presentation, we were asked to give a recap of our Virtual Dressing Room software and to highlight some areas of growth for the Virtual Dressing Room segment. The presentation is embedded below and you can view notes from each slide on the Slideshare site. If you’d ...
Continue Reading →Posted by: Matthew Szymczyk
At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS). VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...
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The Wall Street Journal recently published an article entitled, “Augmented Reality Finally Starts To Gain Traction” (Log In required). I would go a bit further and say that AR is ready to take off. The article is a great read on recent traction of AR on mobile devices, in the automotive segment, and even ...
Continue Reading →Posted by: Matthew Szymczyk
As mobile devices become more prevalent, so too is technology such as mobile payments. One such method for mobile payments is through Beacon from PayPal. Late last year, we partnered with PayPal at the LeWeb conference in Paris to show how Beacon would transform retail through a ‘hands-free’ shopping experience.
For the event, Zugara worked with PayPal to create a unique experience for attendees. We customized the WSS For Kiosks software to work on a local network with ...
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Zugara is pleased to announce one of the latest launches of the Webcam Social Shopper on Fashion and Lifestyle site, Life-Styler. Life-Styler, based in Australia, is a new destination advising women on how to embrace a healthy lifestyle. Life Styler’s Virtual Wardrobe area features ...
Our virtual dressing platform, The Webcam Social Shopper, has recently been optimized for Kiosk and Kinect use. To see how “WSS For Kiosks” can be utilized for events and OOH use, please see the image below. This is an image of a WSS for Kiosks unit Virtuelle, our South African reseller, developed and deployed at SAFW. Features of the unit include a Kinect-based camera for gestural control and an additional ...
Continue Reading →Over the past few years, we’ve had an increasing amount of inquiries for a Kiosk version of our award-winning Webcam Social Shopper (WSS) software. Many brands and retailers have requested a version of our software optimized for use at events, OOH displays, conferences and more.
We’re pleased to announce that our WSS For Kiosks platform is now available for licensing. The WSS For Kiosks software uses Microsoft Kinect and our patented WSS ...
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