Smithsonian Features Zugara Virtual Dressing Room Patent

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Zugara Augmented Reality Virtual Dressing Room Patent at Smithsonian

Zugara’s Augmented Reality Patent for Virtual Dressing Room technology was recently selected by the U.S. Patent Office for the Smithsonian Innovation Festival. Zugara’s patent was 1 of 13 patents selected ...

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Crayola Debuts Multiple Augmented Reality Technologies At New Theme Park

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Last month, Crayola officially opened the Crayola Experience Theme Park in Orlando, Florida.  The Crayola Experience features many new and exciting digital technologies geared towards children and creativity.  The most exciting part though? Crayola debuted 3 different Augmented Reality-based experiences including a new 3D Virtual Dressing Room simulation.

Crayola Experience You Design

The first AR experience, You Design, features  Continue Reading →

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MLB.com Utilizes Virtual Mirrors To Promote All-Star Game Apparel

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With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel.  Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.

Aramark and MLB Virtual Dressing Room

Visitors to the MLB.com store at the All-Star Fan Fest in ...

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Future Trends In Retail (INFOGRAPHIC)

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Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms.  This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions.  CMO’s have also selected Augmented Reality as a future ...

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Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR ...

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Kinect Virtual Dressing Room Promotion For August

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WSS For Kiosks Basic Interface and Custom Interfaces

Throughout the month of August, we’re offering a 20% discount on licensing of our WSS For Kiosks platform.  Zugara’s WSS For Kiosks Virtual Dressing Room platform is now available with both Kinect v1 and Kinect v2. WSS For Kiosks is a fun and engaging virtual dressing room experience for in-store window displays ...

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