MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here. One of the areas of the study asked marketers to select future trends that would affect marketing by 2020. Augmented Reality and Virtual Reality were selected by 26% of CMO’s ...
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Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers. Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience. More on the game from UserX below:
Users are challenged to protect their Whopper ...
Continue Reading →2014 was a banner year for Augmented Reality Retail. 2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.
2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...
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As we have done throughout the years, we like to share any and all augmented reality data when we receive it. The latest data we have received is from a recent Nokia campaign in South Africa handled by our software ...
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We always like to share Augmented Reality data we come across and this is another results-driven use of AR. From Geek.com:
“It is not particularly easy to locate the Sunshine Aquarium in Tokyo anymore. This 35-year-old facility noticed a significant drop in attendance over the last couple years, and the biggest reason for this, according ...
Continue Reading →This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”.
A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining Traction.” Though AR and similar technologies such as Gestural Control are gaining traction with brands and customers, why has AR been unable to attract major investment capital to date?
Gartner’s Hype Cycle is one method to track emerging technologies and ...
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eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate. Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales ...
Continue Reading →Posted by: Matthew Szymczyk
Zugara recently gave a remote presentation for the Global AR Summit held in Shanghai, China this past May 15-May 16. As part of the presentation, we were asked to give a recap of our Virtual Dressing Room software and to highlight some areas of growth for the Virtual Dressing Room segment. The presentation is embedded below and you can view notes from each slide on the Slideshare site. If you’d ...
Continue Reading →A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail. The first bit of data comes from a Mobile Shopping Tools study:
“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping ...
Continue Reading →Posted by: Matthew Szymczyk
Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail. The 2014 Motorola Solutions Shopping Study covers topics including: