Recent news from Digi-Capital showed that in the 1st quarter of 2016, investment in Augmented Reality and Virtual Reality grew to $1.1 billion ( compared to $700m total in 2015). As we’ve noted in the past, investment in Augmented Reality has been particularly slow in comparison to other technologies on the Gartner Hype ...
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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle
Back in 2008, AR could do no wrong. There was unbelievable hype around the technology and a growing amount of interest from just about every brand, company, and investor. Fast-forward three years and by 2011, if you were an AR company, you might as well have worn a ...
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