PC Still Highest Conversion Rate For Ecommerce

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MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device.  Not surprising is that PC still leads the way for conversions at 3.15%.  What is surprising is how low smartphone-based conversion rates continue to be.  In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018.  Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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11
JUN
0

Retail

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Mcommerce Only 2.4% of Total U.S. Retail Sales by 2018: How Will Mobile Influence The In-Store Retail Experience?

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eMarketer retail sales projection 2018

eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate.  Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales ...

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27
MAY
2

Analytics, Augmented Reality, Augmented Reality Data, Augmented Reality Retail, Mobile Augmented Reality, Retail

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Nokia, Zugara and Virtuelle Bring Kinect-Based Virtual Dressing Room Experience To South African Malls

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Virtuelle Nokia Virtual Dressing Room Kiosk 1

Virtuelle, a Zugara reseller, recently partnered with Nokia and The Creative Counsel to bring Zugara’s Kinect-based Virtual Dressing Room platform, WSS for Kiosks, to South African Malls.  Multiple kiosk units have been placed throughout ...

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8
MAY
0

Augmented Reality, Event Marketing, Experiential Marketing, Kinect, Natural User Interface, NUI, Virtual Dressing Room, WSS For Kiosks, Zugara News

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Augmented World Expo – May 27 – 29

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AWE_2014_MainBanner1

Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014.  Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality.  Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture control and sensors (for the Natural User Interface), wearable technology, ...

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7
MAY
1

AR, Augmented Reality, Augmented Reality Retail, Kinect, Natural User Interface, NUI, Zugara News

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Gen Y And The Technology They Use For Their In-Store Shopping Experience

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A recent infographic from Merchant Warehouse has some interesting data regarding Millennials (Gen Y) and various technology they are using for online, mobile and in-store retail channels.  One particular stat for this Gen Y demographic stood out – 73% of the Millennial demographic purchase clothes in-store.  

In a previous blog post, we covered a recent Motorola Shopping Study that had a breakdown of technologies Gen Y rated as having an ...

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6
MAY
0

Analytics, Augmented Reality Retail, Gen Y, Retail

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Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

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A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail.  The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping ...

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30
APR
3

Augmented Reality, Augmented Reality Data, Augmented Reality Research, Augmented Reality Retail, Natural User Interface, NUI, Retail

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The (Un)Intended Consequences Of The Innovation Act and Patent Reform On Startups

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The following is a VentureBeat OpEd from Zugara entitled “The Innovation Act wins startups a battle but loses them the war” that was posted on April 28th, 2014.  

Over the last few months, there has been increasing media attention on the Innovation Act and patent reform.  Numerous misleading statistics have been used to portray the Patent Troll issue as a crisis that is costing the economy billions and preventing startups from innovating.  There ...

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29
APR
0

Augmented Reality Patent, Zugara OpEd

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