This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR ...
Continue Reading →Posted by: Matthew Szymczyk
The Webcam Social Shopper for Web, or WSS for Web, has recently launched with 2 new exciting ecommerce integrations. Mahindra Retail’s Mom & Me in India and Roupas in Brazil are just a few of the latest retailers to launch WSS for Web on their ecommerce storefronts. WSS for Web is a flexible platform that allows you to add virtual dressing room functionality on your home page ...
Continue Reading →This article first appeared on LinkedIn July 15th, 2014. You can read the original article here.
A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail segment, ...
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Throughout the month of August, we’re offering a 20% discount on licensing of our WSS For Kiosks platform. Zugara’s WSS For Kiosks Virtual Dressing Room platform is now available with both Kinect v1 and Kinect v2. WSS For Kiosks is a fun and engaging virtual dressing room experience for in-store window displays ...
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As we have done throughout the years, we like to share any and all augmented reality data when we receive it. The latest data we have received is from a recent Nokia campaign in South Africa handled by our software ...
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We always like to share Augmented Reality data we come across and this is another results-driven use of AR. From Geek.com:
“It is not particularly easy to locate the Sunshine Aquarium in Tokyo anymore. This 35-year-old facility noticed a significant drop in attendance over the last couple years, and the biggest reason for this, according ...
Continue Reading →Posted by: Matthew Szymczyk
We’ve recently created a video showcasing different examples of our Virtual Dressing Room Technology for Omnichannel Retail. In the video there are variety of use cases for how our virtual dressing room software has been deployed for the web, Continue Reading →
A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping. Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants. 43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information ...
Continue Reading →Zugara now has our popular Avoid and Capture game platform available with Kinect for experiential marketing. The Avoid and Capture game platform combines the best features of motion capture, gesture interaction and augmented reality for a unique and fun gameplay experience. Avoid and Capture gameplay includes a fast-paced “avoid” bad items and “capture” good items engine that challenges players to use motions and gestures to build their score. An example of Avoid and Capture gameplay is featured ...
Continue Reading →Microsoft recently announced that the Kinect 2 will be available for developers July 15th and a general market release later this year. Zugara has been part of the Kinect 2 beta program since late 2013 and we can attest to the significant improvements available for the next generation Kinect 2 camera. The biggest notable difference? The higher resolution capability of the Kinect 2 camera. Though the Kinect 1 device is a vast improvement over regular webcams, ...
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