Zugara Augmented Reality & Natural User Interface Blog

PC Still Highest Conversion Rate For Ecommerce

MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device. Not surprising is that PC still leads the way for conversions at 3.15%. What is surprising is how low smartphone-based conversion rates continue to be. In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018. Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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11
JUN

0

Retail

ecommerce, ecommerce conversion rates, mcommerce, showrooming, webrooming

Image Editor Now Available For The Webcam Social Shopper

Posted by: Matthew Szymczyk

We’ve recently been beta testing a new Asset Prep Tool that allows you to easily edit your images for our Virtual Dressing Room software. The software is now out of beta and free to use until September 1st, 2014. After that date, the Asset Prep Tool will only be available ...

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10
JUN

0

Retail, Virtual Dressing Room, Webcam Social Shopper for Web, WSS For Kiosks, Zugara News

Asset Prep Tool, Image Editor, Webcam Social Shopper, WSS For Kiosks

Augmented Reality Startups and Venture Capital

Posted by: Zugara

This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”.

A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining Traction.” Though AR and similar technologies such as Gestural Control are gaining traction with brands and customers, why has AR been unable to attract major investment capital to date?

Gartner’s Hype Cycle is one method to track emerging technologies and ...

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4
JUN

0

Augmented Reality, Augmented Reality Data, Augmented Reality Patent, Augmented Reality Research, Kinect, Natural User Interface, NUI, Zugara OpEd

Augmented Reality, Augmented Reality Startup, Augmented Reality Venture Capital, Gartner Hype Cycle, Gesture Control, Gesture Recognition, Google Glass, Kinect, NUI

Mcommerce Only 2.4% of Total U.S. Retail Sales by 2018: How Will Mobile Influence The In-Store Retail Experience?

Posted by: Matthew Szymczyk

eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate. Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales ...

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27
MAY

2

Analytics, Augmented Reality, Augmented Reality Data, Augmented Reality Retail, Mobile Augmented Reality, Retail

Augmented Reality, Beacon, ecommerce, ecommerce projections, eMarketer, intelligent dressing rooms, interactive mirrors, mcommerce, mcommerce projections, mobile device instore, Omnichannel Commerce, Retail Sales Projections

Virtual Dressing Room Opportunities For In-Store Retailers (Presentation)

Posted by: Matthew Szymczyk

Zugara recently gave a remote presentation for the Global AR Summit held in Shanghai, China this past May 15-May 16. As part of the presentation, we were asked to give a recap of our Virtual Dressing Room software and to highlight some areas of growth for the Virtual Dressing Room segment. The presentation is embedded below and you can view notes from each slide on the Slideshare site. If you’d ...

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20
MAY

0

Analytics, AR, Augmented Reality, Augmented Reality Data, Augmented Reality Retail, Event Marketing, Experiential Marketing, Retail, Virtual Dressing Room, Zugara Thinking

Augmented Reality, Hype Cycle, Retail Analytics, Retail Data, Retail Technology, Virtual Dressing Room, Virtual Dressing Room Data, Virtual Dressing Room Technology, Webcam Social Shopper

Amazing Oculus Rift and Kinect Video

Posted by: Matthew Szymczyk

3 Kinects setup to map his body. Wears Oculus Rift device to see his mapped body in the virtual view. Video below speaks for itself. You can find additional details on Engadget and see experiences like this at the Augmented World Expo in 2 weeks!

0

Cool Stuff, Kinect, Natural User Interface, NUI

Kinect, NUI, Oculus Rift, Virtual Reality

Nokia, Zugara and Virtuelle Bring Kinect-Based Virtual Dressing Room Experience To South African Malls

Posted by: Matthew Szymczyk

Virtuelle, a Zugara reseller, recently partnered with Nokia and The Creative Counsel to bring Zugara’s Kinect-based Virtual Dressing Room platform, WSS for Kiosks, to South African Malls. Multiple kiosk units have been placed throughout ...

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8
MAY

0

Augmented Reality, Event Marketing, Experiential Marketing, Kinect, Natural User Interface, NUI, Virtual Dressing Room, WSS For Kiosks, Zugara News

Experiential Event Marketing, Kinect, Nokia, Virtual Dressing Room for Events, Virtual Dressing Room Kiosk, Virtual Dressing Room Platform, Virtuelle, WSS For Kiosks, Zugara Resellers

Augmented World Expo – May 27 – 29

Posted by: Matthew Szymczyk

Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014. Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality. Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture control and sensors (for the Natural User Interface), wearable technology, ...

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7
MAY

1

AR, Augmented Reality, Augmented Reality Retail, Kinect, Natural User Interface, NUI, Zugara News

3D Camera, Augmented Reality Conference, Augmented Reality Event, Augmented Reality Retail, Augmented World Expo, AWE, Emerging Technology Conference, Gesture Control, Google Glass, Kinect, NUI, Wearable Technology

Gen Y And The Technology They Use For Their In-Store Shopping Experience

Posted by: Matthew Szymczyk

A recent infographic from Merchant Warehouse has some interesting data regarding Millennials (Gen Y) and various technology they are using for online, mobile and in-store retail channels. One particular stat for this Gen Y demographic stood out – 73% of the Millennial demographic purchase clothes in-store.

In a previous blog post, we covered a recent Motorola Shopping Study that had a breakdown of technologies Gen Y rated as having an ...

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6
MAY

0

Analytics, Augmented Reality Retail, Gen Y, Retail

Gen Y, Gen Y Research, Gen Y Shopping Habits, In-Store Retail Technology, Millennials Shopping Habits, Retail Study

Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

Posted by: Matthew Szymczyk

A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail. The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping ...

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30
APR

3

Augmented Reality, Augmented Reality Data, Augmented Reality Research, Augmented Reality Retail, Natural User Interface, NUI, Retail

Augmented Reality Data, Augmented Reality Retail, Mobile AR, Mobile Augmented Reality, NUI