Launching Today: The 1st Online Retailer to Integrate Augmented Reality Throughout Entire Site

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An Online Fashion Boutique Integrates The Webcam Social Shopper in to Every Piece of Clothing’s Product Detail Page.

Beginning today visitors to online fashion boutique Banana Flame will see that the retailer has rolled out Zugara’s Augmented Reality E-Commerce software “The Webcam Social Shopper” (WSS) to every product detail page on the site. Two elements make this WSS launch different:

  1. Banana ...
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Why The Webcam Social Shopper Isn’t A “Virtual Fitting Room”

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As other companies finally enter the augmented reality ecommerce space to try and compete with us, we’ve noticed a trend: they all refer to their execution as a “virtual fitting room”, and promise brands that they will allow shoppers to “try on clothes” from the comforts of their own homes. And while I completely understand how that metaphor would be an easy connection for potential clients to make, ...

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Webcam Penetration Rates & Adoption

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With the surge in online Augmented Reality, we often get asked, “How many people actually have webcams?” Given webcams are becoming a standard accessory to new laptops (and desktops) we’ve spent some time compiling numbers that we’d like to share:

  • 79% of laptops now have webcams. (source: PC world)
  • 72% of 18-20 year olds own a laptop. (source: Pew Internet & American Life Project)
  • 83% of college students own a ...
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