AR / VR Study – Consumer Ranked Use Cases

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Accenture AR VR Consumer Study

It’s an exciting year to be in AR as prominent studies are now declaring 2018 a boom year for the Augmented Reality industry. Mobile devices are now ready for more powerful AR experiences and according to this Harris Interactive Digital Consumer Survey for Accenture, consumers are excited and ready ...

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Are Virtual Reality Headsets Priced Too High For Average Consumers?

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Virtual Reality Headsets

Early data is starting to come in that Virtual Reality Headsets are priced too high for the average consumer. A Context Virtual Reality study focused on European consumers is showing that::

  • 37% of people would prefer paying nothing for a headset
  • 21% would pay under £100 ($129 USD)
  • 35% ...
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