3 Guides To The Growing List of Augmented Reality And Virtual Reality Companies

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With the growing list of Augmented Reality Companies and Virtual Reality Companies, 3 recent guides have tried to capture how quickly these Augmented Reality and Virtual Reality ecosystems are evolving. As investment into both AR and VR accelerates, recent Augmented Reality and Virtual Reality forecasts continue to show just how massive the AR, VR and Mixed Reality industries will be:

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IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market ...

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The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality ...

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Nvidia’s New Eye Tracking Technology For Virtual Reality

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Nvidia Virtual Reality

Graphics Company NVIDIA has its Sights on Revolutionizing Virtual Reality

Ingenuity and creativity both traces its roots back to the olden days. Way before Steve Jobs, Bill Gates, and their “friendly” rivalry were born, wise men such as Aristotle and Leonardo Da Vinci contributed ideas that changed ...

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Pepsimoji Augmented Reality & Facial Recognition Experience

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Love: From Cave To Keyboard Pepsimoji Facial Recognition and Augmented Reality Display Image Zoom

Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive ...

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Are Virtual Reality Headsets Priced Too High For Average Consumers?

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Virtual Reality Headsets

Early data is starting to come in that Virtual Reality Headsets are priced too high for the average consumer. A Context Virtual Reality study focused on European consumers is showing that::

  • 37% of people would prefer paying nothing for a headset
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Augmented Reality Investment vs. Virtual Reality Investment

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CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2 most relevant charts embedded below.

Deal-Volume-Yearly-ARvVR

In the first chart, Virtual Reality funding accelerated and took off in 2014. ...

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Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality

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Differences Between Augmented Reality and Virtual Reality

In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.”  Though this generalization helps with the broader concepts ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, ...

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