The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.

While Virtual Reality is a more straight forward ecosystem and ...

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Apple CEO Favors Augmented Reality Over Virtual Reality

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both of these are ...

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