In a previous blog post, we looked at the different areas that contributed to the success of Pokémon Go including the Pokémon brand, geolocation and Augmented Reality. Now a recent survey by Vasona Networks shows that ...Continue Reading →
Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by ...Continue Reading →
CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2 most relevant charts embedded below.
In the first chart, Virtual Reality funding accelerated and took off in 2014. This is not surprising given that Oculus, Vive and other ...Continue Reading →
Posted by: Matthew Szymczyk
In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.” Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite help explain all the ...Continue Reading →
AWE has been the largest Augmented Reality and Virtual Reality conference since 2009. AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015. Zugara was among one of the select few U.S. based Augmented Reality companies invited to present ...Continue Reading →
This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...Continue Reading →
Posted by: Matthew Szymczyk
Zugara recently gave a remote presentation for the Global AR Summit held in Shanghai, China this past May 15-May 16. As part of the presentation, we were asked to give a recap of our Virtual Dressing Room software and to highlight some areas of growth for the Virtual Dressing Room segment. The presentation is embedded below and you can view notes from each slide on the Slideshare site. If you’d ...Continue Reading →
Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014. Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality. Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture control and sensors (for the Natural User Interface), wearable technology, ...Continue Reading →
Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms). While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...Continue Reading →
Samsung UK recently released a video that shows Samsung’s Fashion Zone at RBTE with Zugara’s Virtual Style Sense Virtual Dressing Room technology in London. A video of the Fashion Zone experience is embedded above. The Fashion Zone was a great platform to show how different technologies ...Continue Reading →