Augmented Reality Brand Engagements Continue To Yield Impressive Metrics

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About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”.  Running on Zynga’s network the ad unit saw the following metrics:

  • Average time spent – 76.1 seconds
  • Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%
Well, our second execution with SocialVibe, this time ...
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