IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific industries that will drive ...

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Top 5 Augmented Reality Developments For 2016

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As this year draws to a close, we wanted share our thoughts on the Top 5 Augmented Reality Developments for 2016. While Virtual Reality has drawn most of the spotlight, there have been some amazing developments in the AR space that are bringing it closer to consumer and enterprise adoption. Though there have been quite a few AR product launches, brand experiences and new startups funded this year, we wanted to isolate our Top 5 list to what we ...

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The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.

While Virtual Reality is a more straight forward ecosystem and ...

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Pokémon Go Players Want More Augmented Reality (SURVEY)

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Pokemon Go Augmented Reality

In a previous blog post, we looked at the different areas that contributed to the success of Pokémon Go including the Pokémon brand, geolocation and Augmented Reality. Now a recent survey by Vasona Networks shows that ...

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How Brands And Retailers Are Utilizing Pokémon Go

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Ralph's Pokemon Go Augmented Reality Challenge

We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers.  For starters, if you’re not aware of Pokémon Go or why ...

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New Zugara Computer Vision And Augmented Reality Engines

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Zugara Computer Vision and Augmented Reality Technology

We’ve updated our website with a section featuring new Zugara computer vision and Augmented Reality engines. Our Technology page lists the latest engines we have available for Gesture Recognition, Facial Recognition and Mobile Augmented Reality and Geolocation functionality.

IVO GESTURE RECOGNITION ENGINE – ...

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Augmented Reality and Virtual Reality Software Market Projections

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Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software.  You can view the chart below.

Augmented Reality and Virtual Reality Software Market Projections

Over ...

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Future Trends In Retail (INFOGRAPHIC)

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Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms.  This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions.  CMO’s have also selected Augmented Reality as a future ...

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Hungry Jack’s Mobile Augmented Reality Game

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Hungry Jack's Protect Your Whopper Mobile Augmented Reality Game Promo Image

Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers.  Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience.  More on the game from UserX below:

Users are challenged to protect their Whopper ...

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