The Numbers Behind Plug-Ins & Augmented Reality – Spoiler: They’re Not Good

Posted by:

As some of you may know, when it comes to consumer facing Augmented Reality experiences here at Zugara we’re opposed to executions that require people to download a plug-in. Our deep experience in the interactive space has taught us that downloads are a gigantic barrier for people, that’s why our products are built in Flash (which has a penetration rate of over 99%). Of course, ...

Continue Reading →
1

Data On Advanced Product Viewing Features

Posted by:

This morning I read three articles on InternetRetailer.com that contained some pretty interesting info, so I thought I would share. All the articles pointed to the success online retailers are having with advanced product viewing features (e.g. zooming, 360-degree spins, etc.).

This probably won’t shock many of you, but we see Augmented Reality Ecommerce Applications (like our Webcam Social Shopper) as the next ...

Continue Reading →
168

Is 3D Projection Mapping Really Augmented Reality?

Posted by:

Augmented Reality has become a term now that’s an umbrella of sorts, covering everything from gestural interaction to projection mapping.  AR has now gone beyond it’s literal definition of “animations in a live video feed”.  When the animations occur outside of a video feed (or mobile device), is it not still augmenting one’s view of reality?  Most projection mapping occurs under optimal circumstances (i.e. very dark areas ...

Continue Reading →
266

Augmented Reality For E-Commerce – Zugara’s ARE Presentation

Posted by:

Earlier this week, our CEO Matt Szymczyk spoke on a panel at the Augmented Reality Event in Santa Clara.  The topic was “AR for E-Commerce”, and embedded below is his presentation.  In it, he discusses our history of innovation; webcam usage stats; the fact that our product The Webcam Social Shopper is completely ready for market; and, findings from our Usability Testing.

Continue Reading →
202

Microsoft’s Position On Kinect Hacks

Posted by:

Every since the Microsoft Kinect came out, we’ve seen some talented individuals create some pretty amazing hacks demonstrating what the system is really capable of.  Recently though, we’ve started to see “Commercial Hacks”, that is businesses hacking the system to create in store experiences for their consumers.  I just wanted to point out real quick,  (before you rush out and create your own hack) that these executions ...

Continue Reading →
102