Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...

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How Does The Kinect 2 Compare To The Kinect 1?

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Microsoft recently announced that the Kinect 2 will be available for developers July 15th and a general market release later this year.  Zugara has been part of the Kinect 2 beta program since late 2013 and we can attest to the significant improvements available for the next generation Kinect 2 camera.  The biggest notable difference? The higher resolution capability of the Kinect 2 camera.  Though the Kinect 1 device is a vast improvement over regular webcams, ...

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Intelligent Dressing Rooms & Interactive Mirrors Influence Gen Y Shopping Experience (STUDY)

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Motorola recently released a very detailed and informative study covering technology and it’s impact on online and offline retail.  The 2014 Motorola Solutions Shopping Study covers topics including:

  • Retail technology that shoppers felt would influence their shopping experience (broken down by Generation)
  • Online, mobile and in-store technologies and relevant uses of these technologies in each channel
  • Retail associate views ...
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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

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Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...

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Samsung UK Fashion Zone & Virtual Style Sense

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Samsung UK recently released a video that shows Samsung’s Fashion Zone at RBTE with Zugara’s Virtual Style Sense Virtual Dressing Room technology in London.  A video of the Fashion Zone experience is embedded above.  The Fashion Zone was a great platform to show how different technologies ...

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Samsung UK, Ted Baker and Zugara Debut VSS Virtual Dressing Room Tech At RBTE In London

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RBTE Photographer 3

At the Retail Business Technology Expo in London today, Samsung UK and Ted Baker showcased Zugara’s new in-store Virtual Dressing Room Technology called Virtual Style Sense (VSS).  VSS was integrated with Ted Baker apparel in a special Fashion area of Samsung UK’s booth at the RBTE ...

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Samsung, Nordstrom and Zugara Debut Virtual Style Sense Technology at NRF’s Big Show

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Zugara’s 2014 started off with a bang with the recent debut of our new in-store virtual dressing room technology called Virtual Style Sense (VSS).  Partnering with Samsung and Nordstrom, Zugara showcased VSS Virtual Dressing Room technology at the recent National Retail Federation conference in New York.  In short, VSS was a huge hit both in the Samsung booth and with attending retailers. You can read more about the event through Samsung’s peress release here. Continue Reading →

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