In the past we’ve addressed some of the technical limitations that we see with the mobile augmented reality space in general. In this post, I want to get very specific and address why we don’t currently develop our ecommerce augmented reality software for the mobile market (as we get this question a fair amount). For those of you that are unfamiliar with our software, The Webcam Social Shopper, I’ve embedded an introductory video below.
In the past we’ve shared the data we’ve collected on our augmented reality work. But we truly love it when others in the industry share their findings as well. Below, you’ll find data from a study that the folks over at Hidden Creative conducted on Augmented Reality and the Sales Process. I’ll let their information below speak for itself, but I’d love to get your thoughts in the comments…
From Hidden’s Blog:
Continue Reading →