Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...

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Facebook Augmented Reality Community – 10,000 Members Milestone

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Facebook Augmented Reality Community Image

Our Facebook Augmented Reality Community has reached it’s latest milestone – 10,000 Members!  The Facebook Augmented Reality Community features latest Augmented Reality News and Virtual Reality News.  We also share latest news with the Natural User Interface, Computer Vision and other areas that pertain to Augmented Reality and Virtual Reality worlds.  Kickstarter campaigns and latest ...

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Kinect Game Platform For Experiential Marketing

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Zugara now has our popular Avoid and Capture game platform available with Kinect for experiential marketing.  The Avoid and Capture game platform combines the best features of motion capture, gesture interaction and augmented reality for a unique and fun gameplay experience. Avoid and Capture gameplay includes a fast-paced “avoid” bad items and “capture” good items engine that challenges players to use motions and gestures to build their score.  An example of Avoid and Capture gameplay is featured ...

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How Does The Kinect 2 Compare To The Kinect 1?

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Microsoft recently announced that the Kinect 2 will be available for developers July 15th and a general market release later this year.  Zugara has been part of the Kinect 2 beta program since late 2013 and we can attest to the significant improvements available for the next generation Kinect 2 camera.  The biggest notable difference? The higher resolution capability of the Kinect 2 camera.  Though the Kinect 1 device is a vast improvement over regular webcams, the ...

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Augmented Reality Startups and Venture Capital

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This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”

A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining Traction.”  Though AR and similar technologies such as Gestural Control are gaining traction with brands and customers, why has AR been unable to attract major investment capital to date?

Gartner’s Hype Cycle is one method to track emerging technologies and where ...

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Nokia, Zugara and Virtuelle Bring Kinect-Based Virtual Dressing Room Experience To South African Malls

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Virtuelle Nokia Virtual Dressing Room Kiosk 1

Virtuelle, a Zugara reseller, recently partnered with Nokia and The Creative Counsel to bring Zugara’s Kinect-based Virtual Dressing Room platform, WSS for Kiosks, to South African Malls.  Multiple kiosk units have been placed throughout ...

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Augmented World Expo – May 27 – 29

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AWE_2014_MainBanner1

Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014.  Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality.  Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture control and sensors (for the Natural User Interface), wearable technology, ...

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Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

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A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail.  The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in November 2013 used mobile augmented reality tools when shopping for ...

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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

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Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on for awhile), we’ve outlined in the past the problems with ...

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