Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

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Accenture Augmented Reality Retail Survey

Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF).

Along with ...

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CMO’s Select Augmented Reality As Future Trend For Marketing

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Future Trends Impacting Marketing By 2020 Survey

MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented ...

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Hungry Jack’s Mobile Augmented Reality Game

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Hungry Jack's Protect Your Whopper Mobile Augmented Reality Game Promo Image

Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers.  Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience.  More on the ...

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