IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific industries that will drive ...

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Augmented Reality and Virtual Reality Software Market Projections

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Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software.  You can view the chart below.

Augmented Reality and Virtual Reality Software Market Projections

Over ...

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Worldwide Ecommerce Sales Projections Through 2019 (eMarketer)

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eMarketer released their Worldwide Ecommerce Sales Report with projections through 2019 showing that in-store retail sales will still command an 87% share.  While worldwide retail sales continue to grow, it’s a bit surprising that ecommerce related sales still trail by that large of a margin (especially in the North American market).  From the executive summary of the eMarketer report:

“Worldwide retail sales—including in-store and internet purchases—will
surpass $22 trillion in 2015, up 5.6% from 2014. ...

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Augmented Reality Virtual Dressing Room Use Cases For Shopper Engagement

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Ever since Augmented Reality Virtual Dressing Room Technology debuted on the scene in 2009, there has been both excitement and letdown from the technology.  Initial excitement revolved around how retailers could use these solutions to determine a shopper’s fit, show a shopper inventory (virtually) matched to their size, and even have a shopper buy directly from the Virtual Dressing Room kiosk or site.  However, that excitement eventually turned to letdown as early Augmented Reality technology ...

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Russian Innovation Center Features Zugara Augmented Reality Tech

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SMIT Space Collage Image

SMIT Space innovation center in Moscow, Russia is featuring Augmented Reality and Virtual Reality tech including Zugara’s Virtual Dressing Room technology.  The purpose of the center is to highlight near term futuristic technologies that will make an impact in different areas including Transportation, Shopping, and more.

Zugara has 2 Virtual Dressing ...

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Zugara Augmented Reality Presentation at AWE Asia

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AWE Asia

AWE has been the largest Augmented Reality and Virtual Reality conference since 2009.  AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015.  Zugara was among one of the select few U.S. based Augmented Reality companies invited to present ...

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Smithsonian Features Zugara Virtual Dressing Room Patent

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Zugara Augmented Reality Virtual Dressing Room Patent at Smithsonian

Zugara’s Augmented Reality Patent for Virtual Dressing Room technology was recently selected by the U.S. Patent Office for the Smithsonian Innovation Festival. Zugara’s patent was 1 of 13 patents selected ...

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MLB.com Utilizes Virtual Mirrors To Promote All-Star Game Apparel

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With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel.  Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.

Aramark and MLB Virtual Dressing Room

Visitors to the MLB.com store at the All-Star Fan Fest in ...

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Future Trends In Retail (INFOGRAPHIC)

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Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms.  This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions.  CMO’s have also selected Augmented Reality as a future ...

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