Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...

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Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail ...

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Online Shoppers Prefer Buying On PC’s Over Mobile Devices

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A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping.  Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants.  43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information cannot ...

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