Branded Augmented Reality Campaigns Provide High Engagement Metrics

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The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network.   It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools — if you’re interested you can read more about it here.   Today, I just wanted to share some of the data being released:

The average time spent with the Anthem Blue Cross ad is 76.1 seconds, Seventy-seven percent of consumers run through all three tools, and 71.6% of consumers click through to the landing page for more information after completing the interaction with the advertisement. (source)

Not bad numbers for an ad huh?

Below is a little visual walk-through of the experience…