One question we get fairly frequently in new business meetings these days is: “How much time are shoppers spending engaged with The Webcam Social Shopper?” It’s not a suprising question. “Time Spent” is a key performance indicator for most brands, let alone e-commerce ones.
Well, we wanted to share that data with you too, so here it is: 8 minutes and 48 seconds. That is, the average Webcam Social Shopper (WSS) session is nearly 9 minutes long. And that’s an aggregate across our e-commerce clients. For clients that are using WSS for just brand engagement we’re seeing an even higher average, at just under 11 minutes per session.
This means that shoppers using WSS are spending significantly more time interacting with a retailer’s products/brand. How significant? Well, let’s compare our metrics to those found in two recent studies:
- A Cyber Monday study by IBM showed that the average online shopping session length for retailers was 7 minutes and 30 seconds.
- A mobile app usage study appearing in ReadWriteWeb stated that the average usage for shopping apps is 62 seconds.
So, at nearly 9 minutes it becomes clear that shoppers using our augmented reality e-commerce software are more actively engaged with a product/brand than they would have been otherwise. Of course WSS not only improves a retailer’s engagement, it help’s with conversion rates too.