Who Does AR Better? Disney, National Geographic or Lynx?

Posted by:

This year we’ve seen some pretty cool “out of home” branded augmented reality executions.  Below are videos from Disney, National Geographic and Lynx showcasing their work.  As you’ll see, they are pretty similar in concept, and yet subtly different in execution.

It’s always fun to watch people’s reactions in these videos. Part amazement, part wonder and part pure joy.  I like all three executions, but personally, the National Geographic’s one is my favorite.  Admittedly, I’m a bit of a nerd about NatGeo (among other things).  I love that channel.  But I also love that they used some gesture controls to make the AR experience more interactive.

So what do you think?  Which one do you like best?  I’d love to get your thoughts below…

DISNEY

Highlight: According to Mashable “many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds.”

NATIONAL GEOGRAPHIC

Highlight: Appears to include gesture controls, so people can interact and engage with the experience.

LYNX

Highlight: They did it first, before Disney or National Geographic.






153