About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”. Running on Zynga’s network the ad unit saw the following metrics:
- Average time spent – 76.1 seconds
- Click through to the landing page for more information after completing the interaction with the advertisement – 71.6%
Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better results in both key metrics:
- Average time spent – over 80 seconds
- Click through to the landing page for more information after completing the interaction with the advertisement – 77%
The Prius engagement is a game that allows people to use their motion to collect items they want to put in their Prius, and avoid items that they don’t. Simple and engaging, the data above is just further evidence that people have the equipment (i.e. webcams) and the desire necessary to interact with augmented reality (on their computers).
A player is unable to dodge a paint can and loses 1,000 points