Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality

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Differences Between Augmented Reality and Virtual Reality

In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.”  Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite help explain all the ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...

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Augmented Reality and Virtual Reality Software Market Projections

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Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software.  You can view the chart below.

Augmented Reality and Virtual Reality Software Market Projections

Over ...

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Augmented Reality and Virtual Reality Investment Growing…Finally

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Scrooge-McDuck

Recent news from Digi-Capital showed that in the 1st quarter of 2016, investment in Augmented Reality and Virtual Reality grew to $1.1 billion ( compared to $700m total in 2015).  As we’ve noted in the past, investment in Augmented Reality has been particularly slow in comparison to other technologies on the Gartner Hype Cycle.  Initial ...

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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle

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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle

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Back in 2008, AR could do no wrong. There was unbelievable hype around the technology and a growing amount of interest from just about every brand, company, and investor. Fast-forward three years and by 2011, if you were an AR company, you might as well have worn a ...

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