Augmented Reality and Virtual Reality Software Market Projections

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Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and Virtual Reality market projections to solely focus on AR/VR software.  You can view the chart below.

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Augmented Reality Retail For Enterprise

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Zugara SAP Augmented Reality Retail for Enterprise

This past week, Zugara presented Augmented Reality Retail opportunities for the Enterprise at the SAP Augmented Reality for the Enterprise event.  The event was held at SAP and featured speakers from Zugara, NGRAIN, Blippar and Atheer Labs.  There were some interesting discussions around Augmented ...

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Zugara Augmented Reality Presentation at AWE Asia

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AWE Asia

AWE has been the largest Augmented Reality and Virtual Reality conference since 2009.  AWE recently partnered with Ginwa to bring AWE to Asia and the first AWE Asia event was held in Xi’an, China on October 17-18, 2015.  Zugara was among one of the ...

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Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category ...

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Augmented World Expo – May 27 – 29

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AWE_2014_MainBanner1

Only 3 weeks are left before the Augmented World Expo (AWE) comes alive for 2014.  Held every year in Santa Clara, California, AWE is the largest global event for Augmented Reality.  Over the last few years, AWE has expanded beyond Augmented Reality to feature Gesture ...

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Mobile Augmented Reality & Natural User Interfaces Data (eMarketer)

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A recent study from eMarketer highlighted some encouraging data for Mobile Augmented Reality and Natural User Interface technology use in retail.  The first bit of data comes from a Mobile Shopping Tools study:

“Few consumers use augmented reality tools when shopping via mobile, but those who do are finding them extremely useful. In fact, while just 9% of US internet users surveyed by Catapult Marketing in ...

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Zugara Featured In Mashable’s Augmented Reality Fitting Room Article

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Mashable recently featured Zugara in an article entitled, “When Will AR Replace The Fitting Room?” In the article, Mashable features Zugara’s Virtual Style Sense Technology (VSS) and reviews some of the current challenges of Augmented Reality-based Virtual Dressing Rooms (or Fitting Rooms).  While 3D based Virtual Dressing Rooms have a great future (and something Zugara has been working on ...

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