With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel. Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.
Visitors to the MLB.com store at the All-Star Fan Fest in Cincinnati, Ohio can virtually try on different All-Star branded apparel including Jerseys, T-shirts, and more. The virtual apparel is available for both males and females and automatically sizes and scales to both adults and children. The virtual mirror stations were placed near the store entrance to maximize shopper foot traffic and product awareness.
As Accenture’s Augmented Reality Survey in 2014 highlighted, Virtual Dressing Rooms are the highest rated augmented reality use case for retail conversions. Brands and retailers are currently using Virtual Dressing room technology to create product awareness and engagement. As consumers get more familiar with the technology, we’ll also see awareness, engagement and conversion all happen directly from the Augmented Reality-based experience.
You can view more photos from the MLB.com All-Star event below.