Sorry about the recent influx of “Zugara News” blog posts, but we keep having exciting stuff to share with you. Today’s news is that we were on the News! KTLA’s Rich Demuro profiled our Ecommerce Augmented Reality Software, “The Webcam Social Shopper” on the morning news today. As you’ll see in the piece, shop owners are definitely excited about the product. Admittedly, it feels great to have a testimonial like that on tape :-).
The video is ...
Continue Reading →Long time readers of this blog may remember the Augmented Reality Soccer Banner we (Zugara) created for last year’s World Cup. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that used our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks (video below).
Well that banner ad is up for a Webby Award ...
Continue Reading →Zugara is proud to announce the launch of “Plug & Play”, the newest version of our Augmented Reality Ecommerce Software, “The Webcam Social Shopper” (WSS). WSS Plug & Play is a product that integrates right into retailer’s ecommerce product pages (seamlessly, just like a “zooming” feature does) and provides shoppers with a more engaging, personal and emotionally satisfying way to determine whether an apparel item’s style and color are truly right for them.
Today’s launch ...
Continue Reading →UPDATE 1: Zugara is proud to announce that we were awarded The DEMOgod Award at DEMO Spring 2011.
UPDATE 2: We were interviewed by InLab Ventures directly after our presentation, video of that interview has been added below.
For those of you that missed the live stream of our launch at DEMO (on 2/28/11), below is the video of our presentation. Don’t worry, we had to keep it under six minutes, so it’s short.
As you’ll see, we’re working to ...
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Since we were founded in 2001, Zugara has always focused on emerging media and technology in the Interactive Marketing and Advertising industries. Throughout those years, we continually developed initiatives and innovations in some of our core areas of expertise – social media, web, interactive video and mobile. However, in 2008, it became apparent that the digital ecosystem was continuing to fragment and that it was getting increasingly difficult ...
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