Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail ...

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