Worldwide Ecommerce Sales Projections Through 2019 (eMarketer)

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eMarketer released their Worldwide Ecommerce Sales Report with projections through 2019 showing that in-store retail sales will still command an 87% share.  While worldwide retail sales continue to grow, it’s a bit surprising that ecommerce related sales still trail by that large of a margin (especially in the North American market).  From the executive summary of the eMarketer report:

“Worldwide retail sales—including in-store and internet purchases—will
surpass $22 trillion in 2015, up 5.6% from 2014. ...

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Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail ...

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Online Shoppers Prefer Buying On PC’s Over Mobile Devices

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A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping.  Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants.  43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information cannot ...

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PC Still Highest Conversion Rate For Ecommerce

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MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device.  Not surprising is that PC still leads the way for conversions at 3.15%.  What is surprising is how low smartphone-based conversion rates continue to be.  In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018.  Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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