PC Still Highest Conversion Rate For Ecommerce

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MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device.  Not surprising is that PC still leads the way for conversions at 3.15%.  What is surprising is how low smartphone-based conversion rates continue to be.  In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018.  Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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