How Brands And Retailers Are Utilizing Pokémon Go

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Ralph's Pokemon Go Augmented Reality Challenge

We wanted to take a look at how brands and retailers are utilizing Pokémon Go to drive in-store Augmented Reality and geolocation engagement with their customers.  For starters, if you’re not aware of Pokémon Go or why ...

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New Zugara Computer Vision And Augmented Reality Engines

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Zugara Computer Vision and Augmented Reality Technology

We’ve updated our website with a section featuring new Zugara computer vision and Augmented Reality engines. Our Technology page lists the latest engines we have available for Gesture Recognition, Facial Recognition and Mobile Augmented Reality and Geolocation functionality.

IVO GESTURE RECOGNITION ENGINE – ...

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Nvidia’s New Eye Tracking Technology For Virtual Reality

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Nvidia Virtual Reality

Graphics Company NVIDIA has its Sights on Revolutionizing Virtual Reality

Ingenuity and creativity both traces its roots back to the olden days. Way before Steve Jobs, Bill Gates, and their “friendly” rivalry were born, wise men such as Aristotle and Leonardo Da Vinci contributed ideas that changed the world. History places a spotlight on the plethora of ...

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Pepsimoji Augmented Reality & Facial Recognition Experience

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Love: From Cave To Keyboard Pepsimoji Facial Recognition and Augmented Reality Display Image Zoom

Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by ...

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Are Virtual Reality Headsets Priced Too High For Average Consumers?

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Virtual Reality Headsets

Early data is starting to come in that Virtual Reality Headsets are priced too high for the average consumer. A Context Virtual Reality study focused on European consumers is showing that::

  • 37% of people would prefer paying nothing for a headset
  • 21% would pay under £100 ($129 USD)
  • 35% ...
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Augmented Reality Investment vs. Virtual Reality Investment

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CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2 most relevant charts embedded below.

Deal-Volume-Yearly-ARvVR

In the first chart, Virtual Reality funding accelerated and took off in 2014. This is not surprising given that Oculus, Vive and other ...

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Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality

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Differences Between Augmented Reality and Virtual Reality

In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented Reality is “Terminator.”  Though this generalization helps with the broader concepts of AR vs. VR, it doesn’t quite help explain all the ...

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Augmented Reality and Virtual Reality Accelerating Evolution Of User Interface Interaction

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Deloitte recently released it’s 2016 Tech Trends Report which had a section devoted to Augmented Reality, Virtual Reality and the evolution of user interface design and interaction. The report “identifies eight trends that are likely to disrupt businesses in the next 18-24 months – from blockchain to augmented reality, the Internet of Things, socially responsible applications of technology and ...

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IVO – Interactive Virtual Object Engine For Augmented Reality And Virtual Reality Environments

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IVO Demo Screenshot

We’ve just released a new 3D camera engine for Augmented Reality and Virtual Reality environments called IVO. IVO stands for Interactive Virtual Object engine.  In the IVO demo, you can grab, position, scale, rotate and animate various 3D virtual objects using gestures. Specific gestural interactions with the various virtual 3D objects include:

  • Select and scale 3D virtual object
  • Hold ...
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