Augmented Reality Retail – 2014 Year in Review

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2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.

2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...

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Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail ...

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Online Shoppers Prefer Buying On PC’s Over Mobile Devices

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A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping.  Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants.  43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information cannot ...

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PC Still Highest Conversion Rate For Ecommerce

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MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device.  Not surprising is that PC still leads the way for conversions at 3.15%.  What is surprising is how low smartphone-based conversion rates continue to be.  In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018.  Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...

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Mcommerce Only 2.4% of Total U.S. Retail Sales by 2018: How Will Mobile Influence The In-Store Retail Experience?

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eMarketer retail sales projection 2018

eMarketer recently released it’s first ever forecast for total U.S. retail and retail store sales and the results are surprising – if you’re a ‘mobile first’ advocate.  Though U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total retail sales in ...

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