With the Major League Baseball (MLB) All-Star break in full-swing, MLB.com and Aramark leveraged multiple Virtual Mirror stations to promote All-Star Game apparel. Each Virtual Mirror station features Zugara’s WSS for Kiosks Virtual Dressing Room software with Kinect 2 cameras.
Visitors to the MLB.com store at the All-Star Fan Fest in ...
Continue Reading →Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms. This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions. CMO’s have also selected Augmented Reality as a future ...
Continue Reading →Zugara is pleased to announce 2 new promotions we are offering for our WSS for Web and WSS for Kiosks virtual dressing room products.
Our WSS for Kiosks promotion is available for our virtual dressing room software optimized for Kinect v1 and Kinect v2. The promotion offers 20% off our quarterly or yearly licensing and is available until March 31st, 2015. You can view ...
Continue Reading →2014 was a banner year for Augmented Reality Retail. 2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.
2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...
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This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies ...
Continue Reading →Posted by: Matthew Szymczyk
The Webcam Social Shopper for Web, or WSS for Web, has recently launched with 2 new exciting ecommerce integrations. Mahindra Retail’s Mom & Me in India and Roupas in Brazil are just a few of the latest retailers to launch WSS for Web on their ecommerce storefronts. WSS for Web is a flexible platform that allows you to add virtual dressing room functionality on your home page ...
Continue Reading →This article first appeared on LinkedIn July 15th, 2014. You can read the original article here.
A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail segment, ...
Continue Reading →Posted by: Matthew Szymczyk
We’ve recently created a video showcasing different examples of our Virtual Dressing Room Technology for Omnichannel Retail. In the video there are variety of use cases for how our virtual dressing room software has been deployed for the web, Continue Reading →
A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping. Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants. 43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information ...
Continue Reading →MarketingCharts recently released figures for Q1 2014 ecommerce conversion rates by device. Not surprising is that PC still leads the way for conversions at 3.15%. What is surprising is how low smartphone-based conversion rates continue to be. In a previous eMarketer study, mcommerce was only projected to grow to 2.4% of all U.S. retail sales by 2018. Though smartphones are becoming an increasing part of the omnichannel experience, the mcommerce experience for ...
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